The name isole e olena came about in the 1950s when two adjoining estates, isole and olena, were purchased by the De Marchi family and combined to form one. The history of both estates dates back many hundreds of years, and the earliest documentation of the village of Olena goes as far back as the 12th century. During the 1950s, the De Marchi family planted new specialised vineyards and expanded the cellars. Today, the estate is run by Paolo De Marchi and his wife Marta. Paolo comes from a family with three generations of winemaking experience in the northern part of Piemonte and his older son, Luca, now runs the family estate there, Proprieta Sperino. 

The estate-owned vineyards are located in the San Donato in Poggio area, at an altitude of 300-480 meters on soils with a mixture of limestone, clay slates, marls and sandstone, typical of Chianti Classico. The exposition of the vineyards is generally south-southwest and the vine age ranges from 10 to 50 years.